Games like axie infinity5/2/2023 ![]() ![]() ➤ Using Discord or similar platforms will allow brands to build an online community in a very flexible manner (several servers, sub-channels, convenient moderation, and power-ups). Here are a few takes on why community building 2.0 will become a great marketing disruptor for the classic brands: While this sounds like a more or less classic move for web3 community building, is still a practice rather uncommon for web2 consumer brands. These are the words from the Petobots team after browsing through thousands of replies on their very fast-growing Discord server. “Hell yeah, this guy’s been really helpful in our Discord, let’s offer him a community manager position and send some perks right away”. Fine-tune communication, and you’ll see how overall efficacy gets a boost too. It might sound less important than operations, marketing, or budgets, but this is the fundamental driver of all the rest. Miscommunications ruin or at least hurdle business processes a lot. I occasionally suggest what can be improved in terms of communication, and sometimes “it’s a fuck-up” is my feedback, but you’d better voice it rather than see how the spiral of failures unwraps. Now instead of directly participating in every call, me and the team arrived at reading recaps and non-invasive feedback. We carry monthly one-on-one calls to align on the goals and exchange feedback, including the one about how this person behaves during the meetings.When on the call, I occasionally keep silent and don’t interfere in the conversation between team members to see how the chat evolves.Each call should have a recap that outlines key points discussed at the call and identifies task owners.Each call should have a clear agenda reflected in the call description.I’ve arrived at using a communication framework that helps handle these issues, especially for small companies and startups: External or internal facilitators can’t join every meeting to navigate communication. Sometimes they simply can’t correctly state their expectations or what they need. People are occasionally uncomfortable or afraid to voice their questions or concerns during team calls. Enhancing in-team communication will make your business efficacy skyrocket. ![]()
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